Our Story (New)

At Brío Soul Apparel, we’re very passionate about what we do and why we do it. We believe what we say, and do what we believe.


We’re on a journey to create the most sustainable, functional and conscious clothing in the world, and we do this by abiding by our four key brand pillars: 

Creativity And Artwork – the inspiration for our designs come from the global diversity of the independent artists we work with, their communities and their cultures

Sustainability and the Environment – we uphold a commitment to demonstrate the highest level of social and environmental performance, from our clean and sustainable manufacturing processes to our recyclable and reusable packaging

Ethical, Fair and Inclusive – we pride ourselves on equal opportunity, fair treatment and empowerment. As a female-founded company, we aim to break down barriers in the world and give everyone a chance to be their best self – from our manufacturers to our people and our customers.

Community and Giving Back – supporting communities across the world, and giving back to those that make everything possible inspires our journey. We partner with charities, communities and non-profit organizations, giving portions of proceeds back to these organizations, so together, we can all make a difference.


We’d love to keep in touch and have you on our journey – join our community and be part of the difference we’re making in the world!